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Top 6: November 1st 2023

Kingfisher: World Phone Amnesty

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Top 6: November 1st 2023
VANDAL partners with Rethink Everything and Kingfisher to bring to life the global World Phone Amnesty - launched at SXSW Sydney this week. With 5.3 billion unloved mobile devices this year destined for landfill or the back of a drawer, The World Phone Amnesty is a year of action to generate global awareness and drive device circulation. It highlights the point that there is a better way to own your phone through easy behavioural change. From now on, when you buy a new phone, simply hand in your old one to give it a new life. The team at Rethink Everything and Kingfisher commissioned VANDAL to produce a 90-second animated film and immersive web platform, both unveiled at a panel event at SXSW this week, where Kingfisher is host of the climate and sustainability track. The World Phone Amnesty web portal offers a comprehensive resource to demonstrate how, through a simple behaviour change, people can be part of the circular mobile phone economy. Its immersive and engaging features aim to inform, educate, and empower every smartphone user to rethink how they can be more sustainable by extending the life of their device.
Credits Other credits

Client: Kingfisher

Co-Founder & CEO: Georgiann Reigle

Chief Marketing Officer: Luke Nathans

Brand Director: Leanne Henderson

Head of Marketing ANZ: Miguel Garcia

Creative Agency: Rethink Everything

Managing Partner & CCO: Mike Spirkovski

Partner & Strategic Comms: Vanessa Liell

Art Director: Flavio Fonseca

Copywriter: Mike Burdick

Art Director: Guy Collins

Brand Designer: Brad Walker

Account Director: Jennifer Greatrex

PR: Karen Eck @ eckfactor

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