 |
Tv
2degrees: 2degrees - Good Tings, A Programme for First Phone Safety - Cinema (Turn Off Your Phone)
Do kids know what it means when their phone goes ting?
TBWANZ and Mobile provider, 2degrees, teamed-up with internet security experts Netsafe to launch an important new programme designed to teach kids first phone safety. UK Grime legend, Scrufizzer, launched the programme to young people with a full-length music video that translates the risks and rewards associated with owning a mobile phone into ‘good tings’ and ‘bad tings’. From catfishing to trolling, online dating and sharing personal information, the long-form music video was cut-down into specific lessons and ran across TV, cinema and social media. Each shorter spot, drives kids and parents to a free physical unboxing experience that’s available in store with every first phone purchased.
Media Agency: OMD Related INTERACTIVE
INTERACTIVE
|
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
