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WHAT WAS THE TASK? To create a communication campaign featuring Esculab`s rebranding and reactualising the importance of medical analyses.
AND WHAT WE'VE DONE? We created new brand identity and positioning for Esculab. Then we developed a 360 campaign for people to meet with it. Campaign, asking: what really influences our lives more? Stars or cortisol? Taro or TSH? Affirmations or anemia? Grendpa's edgy character or imbalance of hormones? Knowing for sure is always better then hanging in uncertainty, ain't it? Which, kinda, makes medical analyses a great tool for self-exploration and self-acceptance. That's why from now on Esculab will always be there to help you take a look inside yourself.

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