Got Milk?: Milk Shaming

Queen Latifah, Cardi B, Kelis and more want you to stop milk shaming – a message they’re delivering to support MilkPEP’s latest campaign highlighting the absurdity of a growing phenomenon - milk shaming. The act of making real milk drinkers feel embarrassed, shameful, and disgraced simply for their love of an ice-cold glass of dairy milk, milk shaming describes this ridiculous reaction to enjoying the beloved drink - milk. The campaign, developed by GALE, introduces a comedic form of a public service announcement and spoof support organisation for milk drinkers of all ages. Whether you’ve been ghosted on a date for your dairy decision or canceled in the comments for your cow-loving content, Ok2Milk.org is a resource hub where those experiencing milk shaming can find support (and entertainment) through a like-minded community. OK2Milk comes complete with a functioning hotline (1-888-OK2-Milk) for immediate support, along with an e-commerce-enabled website filled with OK2Milk merchandise and guidance (with a side of humour). Teaming up with Grammy and Emmy award-winning and Oscar-nominated musician, actress, producer, and entrepreneur Queen Latifah, Milk has created a comedic announcement to bring awareness to the shaming that dairy drinkers endure and the extent to which milk shaming has permeated through our society. This messaging will be amplified through a comprehensive digital and influencer campaign, including celebrities like Cardi B and “Milkshake” singer Kelis.