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Top 6: November 22nd 2023

Testicular Cancer NZ: Basketball

Top 6: November 22nd 2023
The Fondle Filter reminds guys of a truth they already know - it's fun to play with balls. Using Snapchat's AR tech, the Fondle Filter turns any ball or round object into testicles to prompt young guys to check their own. Golf balls, eggs, your mate's bald head, you name it, if it is round it's game on.

The Fondler Filter was launched and promoted via OOH during Testicular Cancer month.

- 3.2M plays on Snapchat (that’s 6.4M balls checked)
- 8x average Snapchat interaction time

Activate the Fondle Filter by scanning the Snapcode on Snapchat.
Credits Other credits

Media Agency: OMD Wellington

Head of Integration: Nick Ascough

Account Executive: Tayler Gover

Snap Studio Production: Paper Triangles

Co-founder/Director: Frank Shi

Co-founder/Director: Xuan Buddhavong

Lead Developer: Jye Trudinger

Platform Partner: Snapchat

PR: Archer PR NZ

Managing Director: Angela Spain

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