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Top 6: November 29th 2023

Tesco: Become More Christmas

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Top 6: November 29th 2023
Tesco has launched its 2023 Christmas ad, which is packed full of festive joy as it helps the nation ‘Become More Christmas’, in a hilarious and heart-warming spot from BBH London. Featuring a family that’s getting into the Christmas spirit ahead of the big day, some more enthusiastically than others, the Tesco Christmas ad is here to help get the nation into the festive spirit. The campaign taps into the insight that for many people, Christmas is about so much more than the big day. While there will always be the ‘Big Christmas Shop’, the need for festive goods and festivities in general starts a lot earlier than the 25th December. In fact, the Tesco 2023 Christmas Report revealed that nearly a third of UK adults (31%) said they find the build up to Christmas more exciting than the big day itself. The ad opens on an enthusiastic Dad and his reticent son driving to Tesco for their usual shop. Whilst wandering around the store, the Dad spots a Christmas sampling display and, after getting his first taste of Christmas (the Tesco Finest Triple Chocolate Star Shaped Panettone), immediately transforms into a Christmas tree as he gets into the festive spirit. In typical teenage fashion, his son looks embarrassed and walks away, clearly reluctant to join in the fun. In another scene, Dad has gone through a truly tree-mendous transformation, complete with twinkling lights, and is excitedly putting the decorations up at home. When Mum returns home from Tesco and delights in sharing some Tesco Finest Golden Mince Pies, she is overcome with festive joy and ‘Becomes More Christmas’, transforming into a spectacular Snowmum.
Credits Other credits


Group Customer Director: Emma Botton

Group Marketing Communications Director: Murray Bisschop

Head of Seasonal Campaigns: Alicia Southgate

Head of Media & Campaign Planning: Tom Mardon

Campaign Manager: Simon Boiko

Seasonal Media Manager: Sophie O’Sullivan

Campaign Assistant: James Johnson


Group Strategy Director: Saskia Jones

Strategy Director: Hannah Slapper

Senior Strategist: Tom Papaloizou

Assistant Producer: Valentina Schwendinger

Art Producer: Julian Cave

Managing Partner: James Rice

Business Lead: Tori Meadows

Account Director: Owen Keating, Celia Taylor

Account Manager: Georgina Thompson

Account Executive: Talia Morrow

BBH Dublin: Amy Crowe + Amy Harrington

Music Supervisor: Hywel Evans and Daniel Olaifa


Line Producer: Emma Butterworth

Production Manager: Natalie Isaac

Production Designer: Arthur De Borman

Costumes: Anarchy Ltd

Prosthetics Make Up: Freddie Stopler

Edit House: Trim Editing

Editor: Paul Hardcastle

Assistant Editor: Josh Mannox

Post House: Black Kite Studios

VFX Supervisor: Alex Lovejoy

Colourist: Tom Mangham

3D lead: James Hansell

Compositing Lead: George Brunt

Executive Producer: Paul Branch

Senior Producer: Phil Whalley

Sound House: 750MPH

Sound Engineer: Sam Ashwell

Media agency: Essencemediacom

Senior Associate Director: Harry Pearce

Account Director: Eliz Ustusoy

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