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Outdoor

Coopers Brewery: Big Ales, 6

Coopers is ushering in a celebration of ‘locality’, with the launch of a new multi-touchpoint campaign from independent creative, design and PR agency Special Australia. Coopers, the last locally owned and operated big-beer brand in the country, announced the findings to celebrate ‘Local, Everywhere’, a campaign set to mark the brand’s place as the local beer of Australia. Because although Coopers may be born in Adelaide, it’s raised by locals all over Australia, making Coopers truly Local Everywhere. Throughout a storied 162 year history, Coopers has always remained loyal to their original beer making ways and loyal to the local towns of Australia, from Geelong to Glebe, Cottesloe to Cairns and every town between. That’s why you will find Coopers on tap, in the fridge, and in the hands of drinkers in every corner of the country. And it’s locals everywhere that will be front and centre for the campaign launch as Coopers recognises those who’ve helped propel the brand from an Adelaide favourite, to the nation’s local beer. And nothing says 'local' in Australia like a 'Big Thing'. Coopers decided to play on this Australian tradition by gifting over 1200 towns and cities across the nation with their very own 'Big Ale'—the next big thing, in big things: showing that Coopers is truly 'local everywhere', and to celebrate Coopers is running a selection of bar shouts across the country, showing that Coopers is truly 'local everywhere'.
Credits Other credits

Client

General Manager - Michael Shearer

National Marketing Manager - Kate Dowd

National Campaign Manager - Amy March

Social & Digital Manager - Aaron Child

Social Media Coordinator - Grace Swift

Category, Insights & Innovation Manager - Duncan Ashcroft

Agency

Partner/CEO: Lindsey Evans

Partners/CCO: Julian Schreiber & Tom Martin

Partner/CSO: Bec Stambanis

Creative Technologist: Laurent Marcus

Managing Director, Special PR: Alex Bryant

Creative Strategist: Kate Wilkinson

Media and Communications Director: Georgia Thomas

Junior Strategist: Ollie Immurs

Team Lead: Georgia Newton

Business Director: Marnie Dunn

Business Manager: Ayesha Kithulegoda

Head of Film & Content Production: Sophie Simmons

Lead Producer: Charlotte Wren

Senior Integrated Producer: Glen Mcleod

Director, Digital: James Simmons

Digital Producer: Gigi Song

Design Director: Dan Jones

Head of Stills production: Nick Lilley

Studio: Jen Bailey & John Rivera

MEDIA -

Agency: KWPX

Executive Director of Media: Natalie Morley

Senior Media Manager: Maddy Papilion

Digital Media Director: Luc Thomas

Digital Media Director: Oliver Whelan

Media Executive: Sarah Aboulhosn

Media Executive: Lucy Byrne

PRODUCTION -

Augmented Reality Experience & Live Action Production: T&DA (Technology & Design Agency) -

Executive Director: Tyrone Estephan

Producer: Caroline MacLeod

Creative Director: Ray Leung

Technical Artist: Sean Simon

Creative Technologist: Rhys Turner

Cinematographer: James Anderson

POST PRODUCTION -

Post Production: ALT VFX

Editor: Jon Holmes

Photographer: Jack Rocklife

Sound House: Gusto Studios

Producer: Brigid Giles-Webb

Sound Engineer: Colin Simkins

Music Editor: Cameron Giles-Webb

Composer: Vincent Pedulla

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