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Environmental Leadership Canada: The Planet’s Scariest Bouquet

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Until recently, Antarctica was considered resistant1 to the effects of climate change. In a recent study published in Current Biology2 it has been revealed that two native species of flowering plants—Antarctic Pearlwort and Antarctic Hair Grass—are growing at scary and unprecedented rates, based on historical comparisons between 2006 and 2019. To coincide with COP28, the annual climate action conference attended by global government leaders, the non-profit Environmental Leadership Canada (ELC) and Zulu Alpha Kilo’s Toronto and New York offices teamed up to introduce “The Planet’s Scariest Bouquet,” bringing renewed attention to nature and what serves as a symbol of the wide-reaching impact of the climate crisis. The campaign includes a digital film entitled “The Planet’s Scariest Bouquet,” featuring an unsettling arrangement of the now thriving Antarctic flowers. The video goes on to explain that flowers are given to “express love,” “convey sympathy” and “gratitude,” but this bouquet is a “symbol of in-action” and only exists as a result of climate change. The film urges our leaders to act and invites people to send digital versions of the bouquet to their government representatives. There will also be a physical bouquet—a replica of the flowers now growing in Antarctica—on display at the climate conference for decision-makers in attendance to serve as a stark reminder.
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Account Team: Patti Ann Cochren

Planning Team: Meredith Ferguson

Client: Beata Rasitsan

PR Team: Kelly Flynn, Katie Hull


PA/Camera Assist: Noah Mroueh

Producer: Colleen Allen, Amy Groll

Post House: Zulubot

Editor: Erin Brazeau

Colour/ Online: Felipe Chaparro

Music & Sound: Agosto Music & Sound Craft

Music Director: Claudia Incio

Music Producer: Jose Campos

Sound Designer & Mix: Charly García

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