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Top 6: January 17th 2024

Child Focus: Bring Them Back

Top 6: January 17th 2024
In 2016, Wunderman Thompson Benelux and Child Focus sent little Liam out into the world on 1 million 2-euro coins. A universal reminder to make sure missing children are never forgotten. Those Coins of Hope are now being spent around the world. Today, Child Focus wants those coins back. In a new campaign, Child Focus is recalling the Coins of Hope under the slogan ‘Bring them back’. The Foundation for Missing and Sexually Exploited Children needs those coins themselves so they can continue to support children in need and their loved ones. The campaign runs in Belgian newspapers and on social media. Those wishing to make a donation can find the various ways to do so at or can do so immediately via BE19 3101 2229 9912.
Credits Other credits

Client contact: Stephan Smets, Stéphanie Leyn, Selyna Ayuso Ferrandiz


Strategy: Jef Pelkmans, Gaëlle Maes

Account team: Pieter Van Schil, Molly Waeytens

Designers: Christophe De Pelsmaeker, Jorg Meyer, Tom Kruijzen

Developers: Bram Verdyck

Motion Designers: Bert Beckers, Sofie Luyckx, Tom Kruijzen

DTP: Theo Hagtingius, Jan-Bart Debruyne

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