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Top 6: January 17th 2024

Native: The Return

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Top 6: January 17th 2024
VCCP US have launched a new campaign for P&G’s Native, a clean, simple, effective personal care brand. The central 60-second spot, entitled “The Return,” opens on a distraught woman in her home, surrounded by family, her husband lost in the woods. An FBI agent paces the room as the woman looks at photos of her missing loved one. The agent sighs and lets her know that her husband’s car was found in bear country. Finally, her husband limps in the door and greets her with a hug. It’s an emotional return – until she smells him. “Three days… and you come home smelling like a piña colada,” she says in disbelief. He explains: “That’s my Native deodorant. You SAW me put it on.” It’s been 72 hours, and she can’t believe it. She wants to know who he’s been with. “The things I did to get back to you, honey,” he says as his wife cries. The agents hold him back. Clean ingredients for 72 hours? It doesn’t add up! A 15-second spot entitled “Post Race” accompanies the campaign. It opens on a group of runners grabbing celebratory beers at a bar after a race. A Native Deodorant sticks out of a backpack on the table. One woman raises a toast. They go to clink glasses, but she blocks one man’s beer from reaching the cheers. The man looks at her. “For the last time, I ran it! My toenail fell off,” he says. “Then why do you smell like you just came back from the spa?! Clean deodorant never lasts this long. You don’t deserve that bib,” she says.
Credits Other credits


Chief Executive Officer Vineet Kumar

Vice President Janelle Wichmann

Vice President Nicole Landberg

Creative Director Mia Croft

Brand Director Javier Zapata Ramos

Brand Director Lindie Wang


Project Manager Anna Carnochan

Director of Business Affairs Cara Orlowski

Business Affairs Manager Ricky Meyer

Managing Partner Brendan Robertson

Managing Director Carolina Cruz-Letelier


Managing Partner Josh Ferrazzano


Executive Producer Sloane Skala


Line Producer Michael Mitchell

Post Production / VFX Picture Shop

Colourist Tim Stipan

Colour Assistant Kalvin Johnson

Producer Jennifer Heeber

Post Production / VFX Shape and Light

Creative Director Aidan Thomas

Flame Artist Denley Ryan

Flame Artist Sam Kolber

Flame Artist Austin Lewis

Flame Artist Eugene Vernikov

VFX Producer Jade Fuller

VFX Producer Arielle Weir

Executive Producer Crystal Rossmann

Managing Director Cara Lehr

Editorial Cabin Edit

Editor Chan Hatcher

Editor Nick Divers

Editor Molly Dollinger

Editor Chris Messier

Editor David Soto

Head of Production Lisa Barnable

Executive Producer Adam Becht

Producer Grace Hammerstein

Music / Sound Lime

Sound Mix Jeff Malen

Sound Mix Dave Wagg

Audio Assistant Matthew Conzelmann

Executive Producer Susie Boyajan

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