MiraLAX: The Gut Gap

MiraLAX, the #1 brand choice for effective, gentle, occasional constipation relief from Bayer, today released the findings of a brand-commissioned survey which found women to be more than twice as likely as men to be pooping less than three times a week. Stress may be a contributing factor to this constipation; in fact, the survey, which was conducted among 2,000 Americans aged 27-42, found a staggering 85% of millennial women report routinely having stress on their minds. This high frequency of stress and constipation that American women are facing is what MiraLAX has coined “The Gut Gap™.” With 9 in 10 millennial women reporting that stress impacts their gut, MiraLAX is committed to exposing – and closing – The Gut Gap and helping women get the relief they need. Launching this week, The Gut Gap campaign includes multiple touchpoints across digital, social and broadcast, with all content co-written and co-created by the duo.