Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...

Driver Safety Campaign: Distracted Drivers

This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Embed Video
Driver distraction is a growing problem in New Zealand. Each year a staggering number of serious crashes are caused by drivers using their cell phones behind the wheel. The challenge given to Clemenger BBDO Wellington was to not only show people just how dangerous that is, but to let them actually experience it for themselves. To execute this idea we created a world-first: live, instantaneous, mobile-to-website texting. To experience how the campaign worked outside of New Zealand, we needed to create this video and therefore entered this work in the TV/Viral/Integrated category.
Credits Other credits

Account Managers: Sean Keaney, Linda Reuvecamp.

Mobile Technicians: David Ritchie, Lore Lena Kulatea, Jono Tucker.

Media: Alexandra McElroy, Istvan Kiss, Annabelle Gazley.

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news