TV ad: Jeep: Have fun out there.

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Top 6: August 6th 2008

Last week saw some of the worst storms in recorded history to hit New Zealand and what defined this in the hearts and minds of New Zealanders was viral footage and News coverage of a falling tree almost hitting a car in Nelson, South Island. 99 Auckland thought about the Jeep brand proposition of 'Have fun out there' and what would happen if a Jeep was there? The original footage was sourced, and we recreated the scene of a Jeep owner doing just that, 'Having fun out there.' The viral was sent out a day after the news coverage aired, to maintain relevancy.