LIBRA MATTRESS: FACE OF A YAWN

A yawn is our body's natural involuntary response when we experience a lack of good sleep or in need of sleep, this may trigger due to boredom, drowsiness or sleep deprivation. Moreso, due to the nature of yawn being involuntary, it leaves one to make amusing funny faces while one yawns, and that is never a pretty sight. The campaign reflects upon this natural insight to highlight the importance of good sleep acting as a good reminder to sleep better. Establishes the brand Libra mattress as the catalyst to your most comfortable sleep.