easypaisa: Audio Nikahnama

Islamabad: In a historic move that shatters taboos and empowers women, Pakistan’s leading digital financial services platform easypaisa has unveiled the “Audio Nikahnama,” a groundbreaking initiative that provides women unprecedented access to their crucial matrimonial rights. This first-of-its-kind innovation in Pakistan leverages the power of technology to overcome literacy barriers and ensure education of this most important contract. The campaign was launched in collaboration with IMPACT BBDO, alongside Zohaib Kazi as the director for the launch film.