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Seatbelt Safety: SAPOL Seatbelts Regional
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Drivers take time to prepare for their day by putting on clothes, shoes, sunglasses, and a cap to protect themselves from the sun. They'll put on a watch to keep track of time, grab their keys and a mobile phone. This campaign demonstrates the consequences of not doing something as simple as also putting on a seatbelt as part of that routine. This confronting campaign targets drivers who don’t understand the potential consequences of not wearing a seatbelt, forget or simply don’t care. These are confronting images, but they are very real.
Runner: Eloise Holoubek Related |
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