Shameless Media: Creating The Content We Always Craved

In 2023, Shameless Media commissioned an audience research study to gain a better understanding of the community they reach. Data and insights company Starburst Insights came back with five key typologies: Bold Explorers, Ambitious Achievers, Homebodies, Compassionate Caregivers, and Social Butterflies. Collaborating with co-founders Michelle Andrews and Zara McDonald, Charlotte White (Video Producer, Shameless Media) wrote out a typical day-in-the-live of each typology, relying heavily on the provided data. The goal here was simple, help listeners see themselves as the main character of their own movie. Shameless Media dove head-first into February 2024 hosting clients and partners at the company's first-ever Media Upfronts where the sizzle reel was previewed in both Sydney and Melbourne. The two-minute and thirty-second film now lives on the company's socials with over 262k views. Kudos to the skeleton crew of three women who brought this production to life.