Outdoor ad: Power's: 100% Completion Rate

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Rugby League is the biggest sport in Australia. Second only to beer in popularity. Together, they’re a match made in heaven. So, to celebrate the highly anticipated 2024 season, Power’s, the unofficial beer of Rugby League, sent out a message all footy fans could relate to.

We redefined ‘completion rate’, a term synonymous with rugby league that measures how many successful passes a team completes throughout a game. We flipped its meaning to highlight the irresistible taste of Power’s, accompanied by an image of a crushed can for further emphasis.

It’s unlikely for a team to achieve a 100% completion rate, but when it comes to drinking Power’s, you can expect a 100% completion rate every time. Cheers to never leaving a drop behind.