Nova Entertainment: Unique Pie

Unique Foods is new brand to the Pie, Sausage Roll and Donut category already heavily dominated buy two major brands. In order to gain strong recognition and leap frog years of consistent branding, this campaign was built around the childhood of Unique Foods owner "Matty B". Our aim is to make fans of the Unique Foods brands with an origin story execution, giving the audience a fun insight as to why these products taste so good.