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Top 6: March 20th 2024
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BCP: BCP - Unexpected Guest

Top 6: March 20th 2024
BCP needed a campaign to raise awareness about the dangers of using typical passwords based on important dates such as births or weddings. These passwords are easily decipherable by criminals as they can often be found with a simple search on the web or on the social networks of the people whose cards or cell phones were stolen. Through a simple and strong message, this situation had to be clearly illustrated so customers realize the importance to strengthen the security of their passwords.
Credits Other credits

Brand VP: Jimena Gordillo

Brand Supervisor: Alejandra Lainez

Executive Producer: Isabella Zolezzi

Photographer: Alex Freundt

Production Company: Naca Producciones

Art Director: Mario Frias

Retoucher: Edwin Rodas / Carlos Castillo



BCP:

Marketing and Client Experience Manager: Anna Lenka Jáuregui

Brand Strategy Manager: Christian Borja

Brand Strategy Deputy Manager: André Lesevic

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