Web Film
Breastscreen SA: Make time for the girls
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For women over 40, a regular breast screen is the best way to detect cancer early and reduce the risk of life-threatening impacts. But South Australian women are still skipping their regular breast screens.
Proudly brought to life by female-led client, agency, creative and production teams, this campaign aims to make a serious and avoided topic more approachable, using familiar, disarming everyday slang.
Proudly brought to life by female-led client, agency, creative and production teams, this campaign aims to make a serious and avoided topic more approachable, using familiar, disarming everyday slang.
- Category Public interest
- URL http://breastscreen.sa.gov.au
- Client BreastScreen SA
- Agency Showpony
- Country Australia
- Uploaded 14 March, 2024
- Executive Creative Director
Parris Mesidis - Creative Director
Rory Kennett-Lister - Assoc Creative Director
Abby Moulton - Producer
Alexandra O’Neil - Art Director
Laura Marcus - Copywriter
Meabh McElduff - Strategist
Ana Coelho - Account Director
Laura Tregloan - Sound
Scott Illingworth Seeing Sounds - DoP
Claire Bishop - Sound
Nikola Van De Wetering - Editor
Patrick Cotter - Casting
Angela Heesom - General Manager
Sophie Allchurch - Animation
Felipe Carrasco - Colourist
Fergus Rotherham - Account manager
Ella Wood - Gaffer
Nic Datson - Gaffer
Eloise Houlabeck
1st AC - Ella Burton
Art Dept - Emily Brockbank
Hair & Make up - Natasha Stone
