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Breastscreen SA: ‘Make time for your melons’

For women over 40, a regular breast screen is the best way to detect cancer early and reduce the risk of life-threatening impacts. But South Australian women are still skipping their regular breast screens.

Proudly brought to life by female-led client, agency, creative and production teams, this campaign took to the shops to surprise people in the everyday with supermarket “shelf wobblers” that play off suggestive items you might find in the aisles – a playful reminder that made a serious subject more approachable.
Credits Other credits

Manager, Communications and Engagement: Kate Bruce-Rosser

Digital Communications Advisor: Tahlia Collopy

Token Males

Parris Mesidis: Executive Creative Director, Showpony

Rory Kennett-Lister: Creative Director, Showpony

Patrick Cotter: Photographer, Showpony

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