Ambient
Breastscreen SA: ‘Make time for your melons’
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For women over 40, a regular breast screen is the best way to detect cancer early and reduce the risk of life-threatening impacts. But South Australian women are still skipping their regular breast screens.
Proudly brought to life by female-led client, agency, creative and production teams, this campaign took to the shops to surprise people in the everyday with supermarket “shelf wobblers” that play off suggestive items you might find in the aisles – a playful reminder that made a serious subject more approachable.
Proudly brought to life by female-led client, agency, creative and production teams, this campaign took to the shops to surprise people in the everyday with supermarket “shelf wobblers” that play off suggestive items you might find in the aisles – a playful reminder that made a serious subject more approachable.
- Category Health & safety
- URL http://breastscreen.sa.gov.au
- Client BreastScreen SA
- Agency Showpony
- Country Australia
- Uploaded 22 April, 2024
- Producer
Alexandra O’Neil - Assoc Creative Director
Abby Moulton - Art Director
Laura Marcus - Copywriter
Meabh McElduff - Account Director
Laura Tregloan - General Manager
Sophie Allchurch - Account manager
Ella Wood
Manager, Communications and Engagement: Kate Bruce-Rosser
Digital Communications Advisor: Tahlia Collopy
Token Males
Parris Mesidis: Executive Creative Director, Showpony
Rory Kennett-Lister: Creative Director, Showpony
Patrick Cotter: Photographer, Showpony
