Nosotras Women Connecting: Welcome To The Group

Background:

In Costa Rica, thousands of girls miss school when they are on their period because they lack the economic resources to buy menstrual products. Due to this, Nosotras Women Connecting, an NGO that promotes women's rights, proposed a bill that aimed to provide these products for free in schools.

We had to convince the Costa Rican congressmembers to approve a law that wasn't even on their radar.

Finding:

Although we conducted a 360° multimedia advertising campaign to capture the attention of the congressmembers, they ignored us; their focus was elsewhere: On their cell phones.

Idea:

We managed to find the phone numbers of all the Costa Rican congressmembers and added them all to a WhatsApp group named "Thank you Congressmembers🙏".

In this group, Costa Rican girls thanked them in advance, name by name, for signing a law that would change their future forever.

5 days after creating the WhatsApp group, the bill was brought to debate and became law.