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PNC Bank: Brilliantly Boring Since 1865
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The national campaign, called 'Brilliantly Boring since 1865,' acknowledges a core brand truth: PNC Bank keeps things boring, and that’s a good thing – especially when it comes to managing money responsibly. As the world continues to be defined by instability, boring's defining attributes – like stability, pragmatism, consistency, and trustworthiness – have never been more valuable. While big banking can feel impersonal to many, PNC Bank is answering to an untapped, powerful consumer aspiration: the desire for simplicity and stability in a changing world.
Chief Client Officer Val Bettini Related |
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