Fantastico: Abandoned

On Valentine’s Day, while everyone else – including most major supermarket chains - is busy talking about love, we decided to address those who might be feeling a little lonely. We did it by writing a compassionate original song about supermarket products being “abandoned” at the wrong isle by people who suddenly decided that they no longer want them.
By talking to the loners in a country where the streets are flooded with roses and balloons each 14th of February, we managed to create a viral ad that cut through the noise and caught the attention of everyone, regardless of their relationship status.