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Berger: Tape

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For over 100 years, Berger has been the painters’ secret. Speaking to trade painters directly, the new campaign shines a light on their unique experiences and tricks of the trade they use to put them ahead of the game.

By demonstrating Berger’s intimate knowledge of the ins and outs of their profession, the brand is positioned as the paint of choice for trade painters. Berger is the paint for painters in the know.
Credits Other credits


Client: DuluxGroup / Berger

General Manager – DuluxGroup Limited: Richard Hansen

Dulux Decorative Marketing Manager: Therese Winterburn

Brand Manager – Berger: David Adams

Product Manager – Dulux Trade: Judy Liao


Senior Business Director: Jessie Mitchell

Business Director: Jiaan Koch

Business Manager: Sam Simpson

Head of Planning: Matt Pearce

Planner: Sophia Loschiavo

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