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Direct Marketing
Batard: #BatardDonneur
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Like humans, pets need blood transfusions from time to time. In fact, for cats and dogs, a single blood donation can save the lives of up to three of their kind. Yet, according to Bâtard, a French magazine that covers all things canine, there is no existing comprehensive list of dog donors and around 70% of dog owners do not know their furry friend can donate blood.
To raise awareness of the launch of the quarterly magazine and encourage blood donations, Bâtard created #BatardDonneur (#BatardDonor), a social campaign that turns dog photos on Instagram into donor cards for vets.
Junior Influence Manager : Marie Moalic |
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