Top 6: April 17th 2024
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McDonald's: Smells Like McDonald'sTop 6: April 17th 2024
We’ve all been there: you go on an elevator, the subway, or a conference room, and you get a whiff of it. You can’t see it, but you know it: it smells like McDonald’s. A scent as recognisable as their logo or jingle. That’s why McDonald’s Netherlands put their iconic smell to the test, using nothing else in their latest campaign.
Chief Marketing Officer Stijn Mentrop-Huliselan |
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