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Top 6: April 17th 2024

McDonald's: Smells Like McDonald's

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Top 6: April 17th 2024
We’ve all been there: you go on an elevator, the subway, or a conference room, and you get a whiff of it. You can’t see it, but you know it: it smells like McDonald’s. A scent as recognisable as their logo or jingle. That’s why McDonald’s Netherlands put their iconic smell to the test, using nothing else in their latest campaign.
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Chief Marketing Officer Stijn Mentrop-Huliselan

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