Dove: 10 vs 10, 1

Dove and Ogilvy have launched “10 vs 10” in reaction to the rise in young girls using inappropriate anti-ageing products. The new campaign shines a light on how young girls are being exposed to adult skincare content, and it’s creating societal pressure for them to adopt unnecessary anti-ageing skincare regimens before they’ve even grown up. “10 vs 10” supports Dove’s and Ogilvy’s #TheFaceof10, a social and influencer-led campaign launched last month highlighting how young girls’ faces should be covered with glitter and stickers rather than anti-ageing products such as retinol.