TV ad: Hinge: Designed To Be Deleted

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Hinge unveils its 5th global 'Designed To Be Deleted' ad campaign, taking the platform somewhere brand new - the afterlife. The campaign encourages daters to go on dates and find love in person, cheekily bringing dark humour and deeper storytelling to what happens to the beloved app icon, Hingie, after a match is made on Hinge. Actress and comedian Patti Harrison (she/her) portrays The Oracle, who celebrates each deletion of the app as the result of a new relationship.

Category Online services
Client Hinge
Agency Wieden + Kennedy
Production Biscuit Filmworks
Country United States of America
Uploaded 11 April, 2024

Credits

Director
Bine Bach
Executive Creative Director
Felipe Ribeiro
Executive Creative Director
Azsa West
Creative Director
Lawrence Melilli
Creative Director
Darcie Burrell
Copywriter
Ellen Miller Schneider
Art Director
Maggie Paris
DoP
Rina Yang

Other credits

Agency

Director of Production Orlee Tatarka

Executive Producer Byron Oshiro

Producer Antonio Burnett

Producer Devin Brown

Designer Scott Meisse

Designer Dave Hagen

Strategist Rachita Vasan

Planner Emily Graham

Brand Manager Leila Chee

Brand Manager Kieran Yancy

Business Affairs Manager Amber Lavender

Business Affairs Manager Nicole Smith

Business Affairs Manager Karen Crossley

Traffic Maisie Plew

Traffic Katie Hall

Production

Executive Producer Tom Farley

Line Producer Jade Almond

Production Designer Andrew Reznick

Photographer Juliette Duffy

Post Production / VFX KEVIN VFX

Executive Creative Director Tim Davies

Executive Producer Sue Troyan

VFX Producer Jami Schakel

Coordinator Connor Van Der Linde

Compositing Robert Murdock

Compositing Steve Gibbons

Compositing Alex Kolasinski

Compositing David Jahns

Matte Painting Ben Girdwood

Post Production / VFX Color Collective

Colourist Alex Bickel

Editorial Spot Welders

Editor Robert Duffy

Edit Assistant Charlie Harrington

Producer Izzie Raitt

Editorial Joint

Music / Sound Field Day

Sound Designer Morgan Johnson

Producer Leslie Carthy

Hinge: Designed To Be Deleted

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