Print ad: Four'N Twenty: "DELIBERATE"

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There is a strange rule in AFL Football called "Sufficient Intent".
When a ball is kicked out of play, the umpire decides whether it was intentionally kicked out, or not.
The crowd tries to help the umpire decide with shouts of "DELIBERATE !!!"
In the grandstand, of course, what is quite "deliberate" is your intention when purchasing a Four'N Twenty King Size Sausage Roll.... you are not merely hungry, but famished and you intend to do something about it!