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Top 6: April 24th 2024

Frontline19: Ricky

Top 6: April 24th 2024
‘Sicker than the Patients’ is a new integrated campaign created by adamandeveDDB’s Richard Gayton & Darren Beresford for the charity Frontline19, highlighting the extent of the mental health crisis gripping the NHS. With over half of NHS workers suffering from poor mental health and with one in four NHS staff having considered suicide, the new campaign underlines how, in many cases, NHS staff are sicker than the patients they are treating. A 2-minute spot shows CCTV footage of different NHS workers breaking down in moments when they believe they are alone and nobody can witness their true emotional state. We see workers putting on a brave face and getting back to work as if nothing is wrong - an upsetting reality which emphasises how the need for support is more urgent than ever. The film ends with an appeal to donate to Frontline19 so that they can provide the support NHS workers desperately need.
Credits Other credits

Founder and Chief Executive Officer of Frontline19: Claire Goodwin-Fee


CEO: Miranda Hipwell

Joint Head of Int Production/Producer: Nikki Cramphorn

Head of Print Production & Experiential: Jaki Jo Hannan

Assistant Producer: Holly Wormleighton

Creative Excellence Manager: Cassie Bodaly

Project Manager: Josie Shand

Project Director: Andrea Kenyon

CSO: Martin Beverley

Head of Planning: Will Grundy

Business Director: Adam Patel

Account Director: Renee James

Account Manager: Lydia Bauer

Legal: Candice Macleod & Tom Campbell

Business Affairs Manager: Edan Cummins

PR Executive: Shehneal Dhaliwal

PR Assistant: Femke Pusey

TV Production

Producer/Head of Production: Lucy Jones

Executive Producer: Lindsay Turnham

Production Manager: Dulcie Menzie

Casting: Kate & Lou + Ro Casting

1st AD: Jim Cole

Gaffer: Niko Kalermarakis

Sound Recordist: Paddy Owen

Production Designer: Sophie Becher

Costume Designer: Rebecca Rich

Hair & Make-up: Natasha Lawes

Audio: 750mph

Sound Design & Mix: Sam Ashwell

Audio Producer: Olivia Ray / Carla Thomas

Editing Company: TenThree

Editors: Stephen Dunne & Billy Mead

Senior Assistant Editor: Jules Bayer-Crier

Offline Edit Producer: Rachel Goodger

Grade: TLMS TV

Colourist: Julien Alary

Colour Producer: Eli Sandal

Post Production: Untold Studios

Executive Producer: Lauren Oldfield

Executive Producer: Ian Berry

Production Coordinator: Annabelle Jenneau-Younes

Production Assistant: Zuzanna Drozdz

VFX Lead Artist: Eric So

VFX Artist: Anandan Annamalai

Online Supervisor: Richard Harris

Music Track: Frontline

Music Produced By: Zebedee Chiyonofuji Budworth

Music Publisher: Zebedee Chiyonofuji Budworth

Stills Production

First Live Date: 5th April

Photographer: Dean Rogers

Photographer’s Agent: Visual Artists

Design: Scott Silvey, King Henry Studios

Retouching: Mark Henry, King Henry Studios

Artwork: Dave Callow, King Henry Studios

Supply & Repro Senior Producer: Tony Hutton, cain&abel

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