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Top 6: April 24th 2024
Web Film

Essentia Hydroboost: H.O.R.S.E. on a Horse

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Top 6: April 24th 2024
The social campaign launch features six-time NBA all-star Jimmy Butler, as he saddles up to show what supercharged hydration can do in a super-epic game of “H.O.R.S.E. on a Horse.” Often lauded for his ‘side quests’ during the regular NBA season, images of Jimmy cruising Miami streets on horseback were seeded online as yet another iconic act from the NBA star, before the content of Jimmy’s ‘H.O.R.S.E on a Horse’ showdown was revealed. Directed by Zach Math, the content playfully unleashes Jimmy’s bombastic self as he pulls up to a local pickup court on horseback, proceeds to throw down the challenge and quite literally puts the ‘buck’ into Jimmy Buckets.
Credits Other credits


Design Director Lia Sifilgoji

Designer Samantha Lee

Designer Viktoria Burak

Head of Production Ruben Mercadal

Head of Production Jenn Mann

Executive Producer Dave Stephenson

Producer Sam Morgan

Assistant Producer Alisha Bhowmik

Executive Producer Alyssa Dolman

Business Affairs Manager Dan Simonetti

Business Affairs Manager Megan Dennehy

Strategy Director Andrew Quay

Strategist Sarah Khan

Strategist Ashley Celestin

Communications Director Julia Agger

Strategy Director Alexandra Grant

Account Director Aikisha Prince

Account Director Tori Pierce

Account Lead Kyra Bernstein

Account Manager Leon Brewington

Project Manager Julian Velasco

Project Manager Amanda Cohen

PR Alexandra Velasco


Head of Production Cat Craven-Griffiths

Production Supervisor Denise Blackard

Post Production / VFX Parliament

VFX Supervisor Philip Ineno

Creative Director John McIntosh

Producer Kat Maidment

Producer Anna Kravtsov

Producer Kamilla Kulieva

Creative John McIntosh

Creative Adam Deutch

Creative Siro Valente

Creative Taner Besen

Creative Jade Kim

Creative Edgar De La Torre

Creative Carl Fong

Creative Jay Lee

Creative Cythia Lee

Post Production / VFX Trafik

Colourist Daniel de Vue

Producer Sasha Pace

Executive Producer Karena Ajamian

Editorial Cut+Run US

Editor Paul Watts

Edit Assistant Eli Beck-Gifford

Managing Partner Lauren Hertzberg

Producer Diana Mendez

Music / Sound King Lear

Sound Designer Ed Downham

Sound Designer Jack Sedgwick

Sound Designer Ned Sisson

Producer Natalie Curran

Producer Leo Clayton

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