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Director Sune Sorensen and Copacino Fujikado Agency (Seattle) brings us a uniquely tempered and subtle campaign about everyday trials. In one, we meet David who is going through a difficult time and struggling with his work-life- balance. In another, we meet Casey and Laura, who just had a baby and are powering through with limited sleep and lack of energy. Both stories are told without big punchlines or dramatic climaxes and form part of a larger branding effort for the not-for-profit health insurance company. Seattle based Copacino Fujikado joined forces with director Sune Sorensen in a collaboration that builds upon the brand’s already well-established market position.
Credits
Other credits
Agency
Director of Production: Jen Allen
Account Director: Cameron Wicker
Account Executive: Anna Saufferer
Client
VP, Marketing and Communication: Eric Trott
Manager, Brand Strategy: Kelly Heitlauf
Production
Head of Production: Jefrey Wilbur
Service Production: Means of Production
1st Assistant Director: Paul Barry
2nd Assistant Director: Megan Shank
Production Manager: Spencer Foley
Production Coordinator: Drew Wittstock
CASTING: Spark Casting, LA
Actor: Jeff Harms (“Mank”, “Monster”)
Actor: Matthew Downs (“Straight Outta Compton”).
Actress: Sydney Eberwein (“Chhalla Mud Ke Nahi Aaya)
1st Assistant Camera: Thomas Yardley
2nd Assistant Camera: Mellica Arya
DIT: Pieter Blokker
Gaffer: Drew Davidson
Best Boy: Greg Milton
Genny Op 6th: Tyler Scomazzon
Board Op: Steve de Zwart
Lamp Op: Melissa Duynstee
Rig Lamp Op: Trevor Fast
Rig Lamp Op: Colin Keating
Key Grip: Mark Yates
2nd Grip: Dan Jones
Dolly Grip: Connor Welsh
Grip: Janco Mynhardt
Production Designer: Aaron Hall
Set Decorator: Leigh Butchar
Set Dec Buyer: Jenny Rodondo
Prop Master: Jak Hedley
Prop Assist: Nelson Conway
Lead Dresser: Dustin Jasper
On Set Dresser: Jeff Davidson
Dresser: Bret Correll
Dresser: John Gandola
VTR Operator: Andrew Pedley
Sound Mixer: Tim Kubbinga
Boom Op: Colyn Cameron
Key Makeup & Hair Artist: Andrea Blunt
Wardrobe Stylist: Liz Henderson
Wardrobe Assistant: Lisa Masi
Location Manager: Dave Pink
ALM: Cian Lalor
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