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Top 6: May 8th 2024

Adidas: The Billboard Run

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Top 6: May 8th 2024
Accenture Song Sweden has partnered with Adidas to launch 'The Billboard Run' in Stockholm, an innovative outdoor campaign designed to reignite the passion of runners across the city. Taking place from April 24th to April 28th, 'The Billboard Run' transforms the city's billboards into dynamic checkpoints for a unique urban race experience. The campaign aims to inspire and challenge runners to explore new routes and push their limits. With data showing there are now more runners than ever, the desire for fresh running experiences has grown. 'The Billboard Run' addresses this by leveraging city billboards as markers for a thrilling race. Participants will use their local knowledge and speed to race from one designated billboard to another, aiming to achieve the fastest times and dominate their chosen routes. Participants can connect their smartphones to one of four starting billboards located strategically in the Vasastan, Solna, Södermalm, and Östermalm districts. Real-time updates via the connected app will track each runner's progress, with results displayed at the finish line billboard in the T-Centralen metro station. Winners of 'The Billboard Run' routes will have the chance to receive exciting prizes including marathon tickets, Adidas shoes, and 10.000 SEK worth of exclusive Adidas gear. Notable local running groups have already embraced the challenge, adding to the competitive spirit of the event.
  • Director
  • Creative Director
  • Producer
  • Art Director
    Marcus Lundvall
  • Copywriter
  • Executive Producer
  • DoP
Other credits

Henrik Hallberg – Senior Manager PR & Newsroom

Redwaan Hossain – Brand Comms Manager


Digital Designer – Lovisa Bernadotte

Account Director – Malin Vestlund

Account Director – Sus Mandrup 

Song Production

Editor: Cecilie Amtoft Anderson

Editor: Anders Ludvigsen

Color grader/colorist: Theis Clausen

Sound Designer: Johan Høyer

Post Producer: Pernille Tramp


Production – Slutet Är Nära

1st AC – Isak Lundberg,

Production Assistant – Erik Skönergård

Ocean Outdoor

Head of Labs – Richard Stiller 

Client Solutions & Creative Manager Labs – Rebecka Persson

Quality Think 

CEO – Alexander Boström

Tech Advisor – Jonathan Johansson

Webb developer – Sofia Wallerberg

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