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Mike’s Hard Lemonade: Fire Fighter

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The ad campaign, Hard Days Deserve a Hard Lemonade, will feature new characters, Hank and Joel, as the brand’s gatekeepers. Audiences will find the duo stationed at a neighbourhood convenience store as they encounter a variety of customers who have experienced hard days and are looking for Mike’s Hard Lemonade. Hank and Joel will bring a humorous touch to the serious business of rewarding hard-earned thirst with a refreshing Mike’s Hard Lemonade.
Credits Other credits

Client

Chief Marketing Officer Isabelle Sakai

Brand Director Eimear Gorman

Head of Brand Emma McLaughlin

Brand Director Stately Jukes

Head of Communications Lena Lewis

Brand Manager Molly Coyle

Brand Manager Ben Sommer

Media Manager Jenna Spadafora

Social Manager Kali Casper

Agency

Chief Strategy Officer Jonny Shaw

Planning Director Ross Cameron

Chief Executive Officer Julian Douglas

Account Director Jordan Wood

Managing Partner Philip Higham

Account Director Xi Chen

Account Handling Katie Nichols

Business Director Myles Cryan

Account Director Rufus Knight-Jacobs

Executive Producer Jessica Ambrose

Producer Jermaine Bossman

Strategy Director Luke Alexander-Grose

Strategist Marianne Bellorin

Strategist Courtney Wong

Design Director John Olson

Designer Julia Halasz

Project Director Giselle Sambrook-Smith

Project Director Amanda Rackley

Director of Business Affairs Cara Orlowski

Business Affairs Manager Ricky Meyer

Media Haworth

Strategy Director Melissa Winnig

Vice President Lisa Blevins

Production

Production Designer Caitlin Byrnes

Post Production / VFX Jamm VFX

Creative Director Alvin Cruz

Shoot Supervisor Mike Wigart

Flame Lead Tim Robbins

Flame Artist Nathan Hurlburt

Nuke Artist Elijah Gray

CG Artist Connie Ho

CG Artist Jaguar Lee

CG Artist Ana Blanco

CG Artist Elyse Resseguie

Producer Scott Boyajan

Executive Producer Asher Edwards

Post Production / VFX Company 3 New York

Colourist Sofie Borup

Colour Producer Shannen Troup

Editorial Hutch Co

Editor Jim Hutchins

Edit Assistant Andy Oleck

Executive Producer Jane Hutchins

Music / Sound Alt Mix

Sound Designer Cory Melious

Producer Simone Gurren

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