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Ketel One Botanical: Made to Cocktail

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Ketel One Botanical, has launches a new creative campaign as part of the brand's popular 'Made to Cocktail' campaign. The campaign, in partnership with creative agency Alto, encourages consumers to elevate their cocktail experience by celebrating those who know how to appreciate all of the ingredients of what makes it perfect: the setting, the people, the vibe and, of course, Ketel One. The artistic direction and style matched the 'Made to Cocktail' direction through similar motifs like 'Give me a cocktail with Ketel One Botanical,' stylish, aspirational characters, and a recognisably bold, cinematic aesthetic.
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