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Rebel Sport: It all starts here

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As New Zealand’s leading retailer for sporting goods, Rebel has seen a lot of firsts. From first soccer balls to first rugby boots, first netball bibs to first basketball hoops - Rebel has been at the beginning of young Kiwis’ sporting journeys for 28 years, sparking their big ambitions and firing up their love for the game.

Using real up-and-coming sporting stars as talent, Rebel Sport’s new ‘It all starts here’ platform is designed to inspire young Kiwis to walk into a Rebel store and think about where that ball, or those boots, can take them. Because when it comes to grassroots sports - it all starts at Rebel Sport.

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