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Detran/RN: Traffic is no place for double meaningsThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Popular expressions are a living reflection of a people's culture and history. They are used daily, permeating informal conversations and adding authenticity to communication.
From ancient sayings to contemporary slang, these expressions function as a shared code among speakers, conveying complex ideas in a simple and accessible manner. They reflect not only the language but also the traditions, beliefs, and values of a community. They are capable of expressing emotions, experiences, and concepts in a unique way. The campaign titled DOUBLE MEANING juxtaposes reckless driving situations with their consequences. The pieces feature the following well-known idiomatic expressions, which are part of everyday Brazilian life: Don't lose your mind; Don't cross the line.
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