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Detran/RN: Traffic is no place for double meanings

Popular expressions are a living reflection of a people's culture and history. They are used daily, permeating informal conversations and adding authenticity to communication.
From ancient sayings to contemporary slang, these expressions function as a shared code among speakers, conveying complex ideas in a simple and accessible manner. They reflect not only the language but also the traditions, beliefs, and values of a community.

They are capable of expressing emotions, experiences, and concepts in a unique way.

The campaign titled DOUBLE MEANING juxtaposes reckless driving situations with their consequences. The pieces feature the following well-known idiomatic expressions, which are part of everyday Brazilian life:

Don't lose your mind;
Don't cross the line.

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