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Espolòn Tequila: To The Bone
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Espolòn Tequila announces “To the Bone,” the brand’s first ever global campaign, which has debuted in Australia this month following a celebration of the 25th anniversary of Espolòn Tequila Blanco. From the original vision of Espolòn’s founder Cirilo Oropeza, to the iconic label design, Espolòn is driven by a rebellious spirit rooted in modern Mexico, which now serves as the foundation for “To the Bone.” A hyperreal, unexpected introduction to Espolòn Tequila’s originality and spirit, the campaign produced in partnership with creative agency forceMAJEURE and director and photographer Lou Escobar has rolled out globally.
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