Outdoor ad: Blue Shield of California: Uncovered

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Top 6: September 17th 2008

The outdoor display, "Uncovered," is meant to bring attention to California’s 6.7 million uninsured residents. Life-size statues depict naked humans in vulnerable positions to illustrate the individuals lacking healthcare coverage. Up to 40 statues were on display at an event advocating universal healthcare coverage in Los Angeles with Blue Shield of California CEO Bruce Bodaken and former Olympic Gold Medal swimmer Janet Evans. See http://www.letsshieldcalifornia.com