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O2: Walk Ad

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Fresh from her acclaimed Glastonbury headline performance this weekend, and to celebrate exclusive O2 Priority access for tickets to Dua Lipa at Wembley Stadium, O2 and VCCP London have brought back their iconic ‘Walk Ad’ starring the pop icon. O2’s latest campaign sees Dua join a stellar lineup of artists including Ed Sheeran, Beyoncé, Coldplay, Lady Gaga and Foo Fighters who have previously featured in their own ‘Walk Ad’ and is the first of its kind for six years following the introduction of the campaign in 2009. Each film showcases the artists’ unique journey and gives fans a glimpse behind the scenes with their favourite acts as they walk to the stage. Filmed in public on the hottest day of the year so far, the 60” ad, which first airs this evening on ITV2 during Love Island, was inspired by Dua’s creative vision of British beach holidays and follows her and adoring fans as they stroll through scenes of a quintessential British seaside before reaching the stage for her 2025 tour. Set to one of Dua’s most popular tracks, ‘Houdini’, the film opens with her reading a book on the beach before striding through a fish ‘n’ chip shop and an arcade, with easter eggs and references to Dua’s life and interests peppered throughout for eagle eyed fans to spot. The film also stars her team of dancers who feature throughout as extras. The campaign was created by Alice Goodrich and Lara Baxter, with VCCP’s global content creation studio Girl&Bear working with award-winning British director Daniel Wolfe and Love Song. Creative digital agency Bernadette helped to bring D/OOH elements of the integrated campaign to life.
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CLIENTS

DIRECTOR OF PARTNERSHIPS AND SPONSORSHIP: Gareth Griffiths

MARKETING DIRECTOR: Simon Valcarcel

HEAD OF ADVERTISING AND CAMPAIGNS: Richard Bown

SENIOR CAMPAIGN MANAGER: Natasha Griffiths

PARTNERSHIPS LEAD: Diane Campbell

PR & SOCIAL: Olivia McKee & Morgan Browne

AGENCY

BUSINESS DIRECTOR: Alexandra Gluck

SENIOR ACCOUNT DIRECTOR: Kate Jackson

ACCOUNT MANAGER: Maya Hussey

PROJECT MANAGER: Nay Hassan

DESIGN DIRECTOR: Gilles Bestley

PROJECT DIRECTOR: Ravi Patel

DIGITAL DESIGNERS: Oli Usova, Simon Bostock & Claire Ashfield

ADDITIONAL CREATIVE: Ben Evans, Adam Sears, James Lucking-Pham & Filipe Birck

PLANNING DIRECTOR: Jenny Nichols

PLANNER: Jennifer Cownie

BROADCAST AFFAIRS MANAGER: Katie Singer

PLANNING AND MEDIA BUYING AGENCY: MG OMD

MEDIA CLIENT BUSINESS DIRECTOR: Lucy Mitchell

MEDIA PLANNING BUSINESS DIRECTOR: Lucy Hunt

PARTNERSHIPS ACCOUNT DIRECTOR: Charlotte Dickson

PARTNERSHIPS BUSINESS DIRECTOR: Natalie Christoforou

AV ACCOUNT DIRECTOR: George Millward

DIGITAL ACCOUNT DIRECTOR: Afroditi Kritzali

HEAD OF DIGITAL: Rachel Waine

INVESTMENT PARTNERSHIPS DIRECTOR: Harriet Fisher

PRODUCTION

1ST AD: Cordelia Hardy

STEADICAM OPERATOR: Rick Woollard

PRODUCTION DESIGNER: Arthur De Borman

EXECUTIVE PRODUCER: Shirley O’Connor

PRODUCER: Malachy McAnenny

EDITORS: Trim Editing

EDITOR: Anders Mills

EDITORS ASSISTANT: Nanako Kawasaki

EXEC PRODUCER: Noreen Khan

POST PRODUCTION COMPANY: Stray London

POST PRODUCER: Misha Stanford-Harris

POST SUPERVISOR: Dan Williams

COLOURIST: Simon Bourne

VFX SUPERVISOR & CREATIVE DIRECTOR: Dan Williams

LEAD COMPOSITOR & ONLINE: Ben East

COMPOSITOR: Giacomo Verri

EXECUTIVE PRODUCER: Misha Stanford-Harris

PRODUCTION ASSISTANT: Ellie Georgiou

DESIGN AND ARTWORK: Girl&Bear

DESIGN: Clary Vikstrom, Leila Amin & Rob Churcher

ARTWORK: James Perry & Toby Kadir

AUDIO POST-PRODUCTION COMPANY: Factory Sound

SOUND ENGINEERING: Anthony Morre & Jack Hallett

PRODUCER: Beth Massey

PHOTOGRAPHER: Elizabeth Miranda

RETOUCH: Stanley’s Post

RETOUCH: Michael Drummond

CREDIT: ITV Archive footage

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