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21Seeds: The V.O.C.
21SEEDS, the award-winning, female-founded infused tequila brand is teaming up with Rachel Bilson and Fake Empire to give millennial consumers what they want: a return to The O.C. The new campaign, licensed by Warner Bros. Discovery Global Consumer Products, stars Rachel Bilson reprising her role as the iconic Summer Roberts crafting easy-to-make cocktails with 21SEEDS, her drink of choice. Together, 21SEEDS, Rachel Bilson, and Fake Empire toast The O.C.'s 21st birthday by tapping into early 2000s nostalgia with fan-favorite scenes from the hit series, infused with a tequila twist.
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