TV ad: Tooheys: Tooheys

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To commemorate its historic victory, breaking the 19-year State of Origin series drought of winning a decider match at Suncorp Stadium in Queensland, the NSW Blues celebrated in their locker rooms by chanting the iconic “I feel like a Tooheys” jingle. Tooheys seized upon that opportunity, going live moments after with a film of the jingle being sung at their triumphant victory in Game 2. How do you feel?

Category Drinks, alcoholic
Client Lion
Agency Thinkerbell
Country Australia
Uploaded 19 July, 2024

Credits

Chief Creative Officer
Paul Swann
Executive Creative Director
Sesh Moodley
National Chief Creative Officer
Jim Ingram
Chief Executive Officer
Margie Reid
Assoc Creative Director
Craig Merrett
Assoc Creative Director
Zac Goldberg
Senior Agency Producer
William Palmer-Reeves
Group Account Director
Kiely Decker
Editor
Daniel Matotek
General Manager
Phillippa Netolicky
Planning Director
Vince Usher
Chief Strategy Officer
Adam Ferrier
PR
Francesca Di Stefano
Senior Business Director
emma brown
PR
catherine tomlinson
PR
Hayley Coope Dempster

Other credits

Thinkerbell: Executive Group Account Director: Laura Stevenson

Sonar Music

Sound Designer - Andy Stewart

UM

Ainsley Riordan - Trading Manager

Lion

Connections Director - Chris Allan

Marketing Manager - Aymin Diab

Brand Manager - Rosin Oates

Media Manager - Carol Kearney

Partnerships Manager - Damon Thompson

Brand Partnerships Leader - Alex Honson

Tooheys: Tooheys - NSW Blues

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Tooheys: Tooheys - NSW Blues

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