Print ad: La Famiglia: To Die For

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Research showed that consumers don’t see garlic bread as a necessity and only consider it as a pairing for Italian cuisine, which isn’t helped by La Famiglia’s Italian name and branding.

So we set-out to prove garlic bread could, and should, be an everyday indulgence, regardless of what else was on the menu.

To deliver a campaign with bite, and show that no-one can resist its garlicky charms, we introduced the most unlikely of spokespeople - yep, a vampire. An undead mascot willing to risk immortality, all for the delicious taste of Australia's favourite garlic bread.