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Radio
Alpha Support at Home: Alpha Support at Home
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Today’s senior citizens are yesterday’s bra burners, labour strikers and peace protesters. And as they age, 80% are adamantly against ending up in a nursing home.
Recent market entrant Alpha Support at Home saw an opportunity to step up as this generation’s advocate — providing the alternative care they seek in the defiant tone they speak. Drawing from protests of the ‘60s and ‘70s, ‘Say no to the nursing home’ is a defiant, feel-good campaign that cuts through the clichés of the competition with a beautifully blunt proposition: we’ll help you stay out of the old folks’ home.
Production Manager – Eva Hodder Related |
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