Outdoor ad: Big Save Furniture: Beds That Make Sense

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Before the cauldron had even been lit, the buzz in Paris wasn't about the Olympics themselves - but more about the uncomfortable cardboard beds in the village. Big Save Furniture (a supplier of comfortable, quality beds) didn’t think New Zealand’s top athletes sleeping in sub-par beds made much sense at all.

To show support for Kiwi athletes (and their backs), Big Save are gifting them free, super comfy beds on their return home. Quality, long-lasting and able to support more than one person - unlike the famed beds in the village. At the same time, reminding the public that Big Save have perfect beds at great prices, for athletes and non-athletes alike.