Simply Business: Simply Business - Simply The Best

Simply Business, one of the UK’s biggest providers of small business insurance, has launched its brand new ‘Simply The Best’ TV ad – a memorable play on Tina Turner’s 1980s hit ‘The Best’, which captures the feeling of knowing your business is protected.

Putting a humorous spin on the well-known chorus, “Simply the best!” becomes “Simply Business!” amongst other lyric changes – creating a catchy song that the brand hopes will help small business owners remember where to turn for business insurance should they need support in finding cover.

Created in partnership with creative agency Truant, and directed by award-winning filmmaker Fred Rowson through Blink, the new creative builds on Simply Business’ positive tone from previous campaigns, and continues to bring an energy to a category which can sometimes feel intimidating to small business owners.