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Web Film/Experiential
Ministry for Primary Industries: Trust Test
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When a restaurant or takeaway shop fails a food safety check, they risk losing consumer trust – and the revenue that comes with it.. So to encourage food businesses to get up to speed on food safety standards, and improve pass-rates on food safety checks, Stanley St conducted a ‘Trust Test’ for New Zealand Food Safety. A real-life taste test with a difference, this campaign captures people’s natural reactions as they realise the food they’re eating might not be as good as it looks. After all, trust makes everything taste better.
Senior Marketing Advisor: Elyse Cairns |
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